So today's guest is my friend Taylor Hyatt. And if you don't know him personally, then you actually may have seen him before. From a viral Facebook post for his company, where he's wearing a pink towel on his head. It's an ad that has now garnered over 20 million views of him being a complete goofball, but showing people the importance of what they do. Speaking of that business, he is the co owner and co founder of a company called Nine University, which has been featured in the likes of Forbes, Business Insider, you name it, they've probably been featured in it, because what they do is they teach and consult people how to start and scale their own businesses selling real products to real people on Amazon, they have 150 employees on payroll, it has been explosive growth. But Taylor has a crazy story of how he went from a six figure very comfortable job as a computer salesman to building an Amazon consulting empire. I met Taylor and his wife, Brooke, who was my best friend. In 2015, I believe when they had first moved to Pittsburgh, we were all part of a college ministry together. And I'll never forget the first time that Taylor spoke at the college ministry, because he came up on stage and said to everybody, I want to make a million dollars a year. Now cue the eye rolls are just a sense of jealousy and like, oh, who does this guy think he is. But I'll never forget what happened next. Because Taylor laid it all out for us. He said, I want to become a millionaire, and make a million dollars every year, so that I can give an $8,333 check to the church every month. And basically what he was saying was, it was based upon this 10% principle of giving the top 10% of your earnings to the church in the form of a tithe. And that blew me away because this guy was dreaming larger than life. But he said, I want to be a millionaire within the next 10 years. So we also had a goal and a deadline to back that up. So after he said that everyone was talking about it. And they were either thinking, wow, the audacity of this guy, but really it was confronting because we all had to realize we need to dream as big as him and have generosity goals as large as him. Would you believe that within four years of him saying that? Well, he became a millionaire, beating his deadline by a mile from 10 years to four years. But it wasn't all as easy as it may sound. And he's going to unpack all of that, in this conversation, which speaking of it's not really as much of a conversation as much as this episode is an interview style, because really, I just wanted to tee him up, give him a springboard and let him loose and let him take off with the questions in any direction that he wanted. Because you will notice very quickly, he dreams bigger than most people and is willing to work harder than everybody else. So in this episode, we talked about everything from what his biggest inspiration is, what he believes is the most important element for someone to have when it comes to pursuing a dream and also figuring out when it's time to give up. So without further ado, let's jump into it. Here's my conversation with Taylor Hyatt. So this is my friend Taylor. Hi. Joining me today. And Taylor hight has a pretty crazy story because he is the CEO and co founder of a company called Nine University, which teaches people how to sell products on Amazon, and the company has skyrocketed to success throughout the last three years. But what's amazing about this is that you had by all means a very comfortable life before you even started this company. So to most people, it seems a little bit insane, that you would leave what was comfortable and pursue an even bigger dream. So I want you to first start off by telling us why you did what you did. You left a six figure salary, and started a company selling products on Amazon. Starting out hot, that's right with the question. That's right. Um, do you want me to look at the camera or look at you? They're joining Okay, okay. Okay. Yeah. So, um, straight out of college, I got a job in sales worked out for two years. And then that job brought me to Pittsburgh. And when we moved here, I was doing outside sales, and I was making very good money. And then I quit my job. Two and a half years or so after moving here. And I think the biggest thing was like, Why did you quit your job? Like, why did you step out of your comfort zone? Like why? Like that's, that is a question. I've gotten a lot. And I think the biggest answer to it is just I don't ever want to be satisfied. Like I don't ever want to get into a position where I'm so comfortable, where I'm still okay with it, that I'm not pushing myself because, like, you have to think about you and your time and how much you're worth. And I don't care. Like if you're flipping burgers at McDonald's, or you are a CEO making $2 million a year, like in my head, what I always want to tell myself, and not only about myself, but about my wife, my children and my friends, is like, you're always worth more than you think you are. And so if you're making $7.50 an hour, like, you're worth more than that, if you're making a million dollars a year, like you're worth more than that, too. And so I don't ever want to just sit somewhere, and just be like, Yeah, I'm good with this. I want to continually push and go and see what I can actually accomplish. What do you think that came from? Because I think a lot of people, when they wake up in the morning and look in the mirror, they're not telling themselves, I can do this, I'm worthy. I am capable. In fact, it's usually the opposite narrative. So what was it that made you flip a switch in your mind? I think there are several different areas where it comes from right one would be my wife and my son. We didn't have obscene when I quit my job. But or even when we like, started the business in pursuit of maybe one day quitting your job, I always want to give her the world and I never want to have to say no to her. And so if she wants something, if she needs something, I always want to be able to provide that for her. And so I think that pushes me, I do think a lot of it was how I was raised. I remember watching my dad trying thing after thing after thing and honestly, love your dad, but most of the time failing miserably, like, honestly, and but I think that what I got out of watching him do that was not the fact that he was failing, over and over and over again. I think that what I got out of that was his persistence of he didn't quit, right? And I just think that I think that no matter what's going on COVID The election, the madness out in the world, I genuinely think that me like I as a person can be better. And I think that everyone in the world can be better. And I think it even goes back to you know, like, people thought the four minute mile was impossible, right? But that didn't stop people from trying. And then it was broken. And now a four minute mile, like I could never run a four minute mile. But there are some people who like if they don't run under a four minute mile, like they're failing, right? You see, I mean, and so I just it's just it's a big combination of things. And I think the other thing too, is that I have big dreams. And I know that being comfortable, I'm not going to reach them. I want to do certain things with my life that however long from now when I'm not here anymore, that people look back at me look back at my life, look back at my family and go, he really did give it his all like he really did put it all on table. Would you say that's what you want to be remembered for? remembered for what? Whenever people look back on your life. Yeah. And what you've done? Yeah. Is that is that the ideal situation for you? No, no, I don't want to be remembered for what I've done. I want to be remembered. And this sounds confusing. I want to be remembered for what I did with what I've done. unpacked that. I don't want to be remembered for building a multimillion dollar business. I want to be remembered for what I did with the millions of dollars, I don't want to be remembered for someone who works 18 hours a day, so that you can earn multi millions of dollars, right? I want to be remembered with for what I did with the other six hours and where they who I could impact who I could talk to who I could pour into who I could learn from. That's what I want to be remembered for what I'm doing is just a journey. It's not. It's not who what I'm doing right now. And what I've been doing for the past couple years. And what I will continue to do for the next couple of years is just the journey. It's not the endpoint. It's not where I want to stop, I want to get to a place to where my family. My friends, the people around me that I care about are I want to get to a place where $1 Bill is literally nothing. Not in like a vain, arrogant way. But in a way I can do things that I genuinely want to do and never have to risk sick like having a certain level of security in order to do them. Sure. So you said that you have big Big dreams. I guess I want to know what some of those big dreams are. And I guess before, before you go into that, what a lot of people don't know is that you have enormous generosity goals. So you can either speak to that or not. But I think one of the coolest things about you is every single day, no matter what you're doing, you always keep on the forefront. This is not about me, it's about what my resources can do to impact other people, which I think is amazing. So tell me about the streams. Okay, um, there's a lot of them. I think one of the biggest ones that I have in my life is so you several years ago, we met through church, we actually met in this the like situation that I'm going to talk about, but I was very, very heavily involved, as were you as a leader in college ministry or church, I'm super involved, I was preaching once or twice a month, I was running a lot of things that eventually I got to essentially associate pastor at church. And there was a several month long period of my life where I was thinking, Maybe I should actually turn away from the job that we were talking about earlier, and go into ministry, that was a very, very hard pill to swallow, because you're talking about walking away from a very, very incredible salary into ministry pays nothing, right. And so not only was it going to be, yes, it was going to allow me to have a certain amount of impact and a certain amount of, of things that I could do with that, but it was going to, for Brooke and myself, we were gonna have to change our lifestyle drastically. And so that was a hard thing. But I prayed about it a lot. And I really felt like I was being told and being structured, that part of the plan for my life was not to be the one on the stages was not to be the one in front of people, I can do it. And I can speak and I actually really enjoy doing it. But I also feel like there's been a huge calling in my life to fund those people, I feel like I can have a bigger impact. I'm giving to 10 different ministries to allow them to reach people they haven't been able to reach before to allow them to go to locations they haven't been able to go to before, to allow them to reach groups of people that they haven't been able to reach before I can. Part of part of what I want to do is I'm always looking at like the whole, like compounding interests kind of mindset of where can I make the biggest impact? Right? Where can that spread to. And so I want to, I have a lot of financial goals around giving specifically to our church and to other ministries that I believe in there, honestly, certain people that I just really believe in that either. Um, you know, you can say like, they haven't gotten their break yet, or they didn't have a great childhood. And so they don't know how impactful they can really be or whatever excuse and Bs I don't know if I'm allowed to cuss on your podcast, or show or whatever. But, um, that US of honestly, much smaller than you think gift or even, you know, just sitting down and answering questions and talking to them, how far that can propel someone like one of the greatest evangelists of all time, Billy Graham. At some point in Billy Graham's life, he was not the Billy Graham that we remember today. He was just a kid. Yeah, he was just a teenager, and someone had to pour into him. Someone had to give him the push that he needed. Someone had to elevate him so that then he could elevate himself and elevate God, and all the things, the incredible things that he did, right. And so I want to be that person, I want to be able to elevate people, I have certain goals for my family, for my wife, for my current child and any future children that we have. I think that I really start to understand it now being a parent that, you know, you always hear like your parents say, like, I want to make sure that my child has a better life than than I did. But I want to take that to another level. And it's actually really hard. Because briefly and graciously and thankfully, like I'm in a very good place. And so it's very interesting how conversations change because a lot of the conversations that my wife and I have now about raising our child. We're not talking about oh, boy, you know what if he wants to do this, like how can we make that happen for him? A lot of it is how do we make sure that he's not just some like trust fund kid or have a silver spoon in his not like he appreciates the value of $1 appreciates hard work. And then I just have a lot of like very personal goals around like giving and how much I can, like, there are certain people that I genuinely do. Like, I don't want to say the word idolize, but I look up to a lot. And there are people like Bill Gates, who has given away billions and billions and billions of dollars incredible. But I even look at people and it sounds so dumb, but I look at people like Mr. Beast on YouTube. And he does all of these YouTube videos where he is walking up to homeless people on the street and handing them $2,000 Or giving away cars and giving away houses. And he literally went and bought an entire grocery store, like bought everything in the grocery store, and then took it all to shelters. That's amazing. Um, and just like things like that, like I don't even need, like I don't need or want to, like record it and put it out there. And that's not why Mr. Beast is doing it either. But I want to get to a place where I could do things like that. And it. It's like, whatever. That's cool. Yeah, that's awesome. You know, two things you, you've said in there. And the first was about how you like to find potential and other people, even when they can't see it in themselves. And then you use the example of Billy Graham, which I don't know if you know the story. But before Billy Graham was Billy Graham, his dad held a prayer meeting for someone to rise up and be an evangelist in North Carolina and then ended up being a son, which I think is so cool, because you have no idea, the impact that you can have just by one praying and to speaking to someone's potential, even if they can't see it on their own. So I love that. You obviously have a mentality that a lot of people can't even realize right now, because they see you and the first thing they probably see is, oh, well, isn't he the poster boy of success? So can you speak to a one misconception people have about you that you've had to really work through one misconception about myself. There are a lot. There are a lot that I could talk about. And I don't know if I'm going to go the direction you thought I was gonna go with this. I think the biggest Mr. misconception that people have about me. That has always been is that like, I'm just like the funny guy. Like, and that plays into a lot of other misconceptions. But I think I like to have a good time. I like to laugh. I like to have fun. I like to prank people and like jokes and like, I liked these things. You know what I mean? And I think that sometimes that's the only side that people see, of me. And so they don't think that I can be serious at all. And they don't think that I do anything to better myself. And sometimes maybe they think that all I want to do is put other people down. And they don't they look at that funny, like just the funny guy version of me. And then they look at my business. And they're like, Oh, well, he probably just like skirted through. Like he didn't really do anything. Like he didn't he didn't put the work in like he's just a funny guy. Like, he's just, he's whatever. And so I do try to build relationships with people where I still want to have fun, and I want to be able to joke around and just be me. But at the same time like I want I a wish that people saw more of the other side and then be wished that I would open up more that other side to people. Well, thank you for opening up right there. So let's talk about the business a little bit. Because selling products on Amazon is relatively random. So what made you do it? And then sorry, just kicked my notepad over. It went from selling products on Amazon to starting a company teaching other people to do it. So I guess this is twofold. Question one. Why did you focus on that and then to tell me about your this is it moment when you realized, Wait, there's actually a ton of potential here? Yeah, so um, I've been doing like little things forever. I mean, it's a kid like mowing grass up to i in middle school. I had the hookup for Livestrong bracelets back when they were a thing. Yes. And I could buy them for a quarter and sell them for$2 At school, hysterical and everybody at that school had little yellow bricks. They were livid strong. They're absolutely and then I doubled down on When the little pink pink like breast cancer awareness bracelets came down as everybody's walking around with a yellow one and a pink one in our middle school, it was ridiculous. I always was doing little things like that. And I watched my dad do a lot of different things honestly, so that he could support me and my brother, like, my dad owned a car shop for a while did things that you know, did a whole bunch of different things, just trying to honestly at that time, make ends meet really. But I'd always been looking for something and I studied entrepreneurship in college. I I've written honestly, on my computer home, I probably have 12 1314, like fully expanded upon written out business plans for a range of different businesses industries. And I've always just been like, I can't risk this at the moment, because a lot of the ideas that I had, I was going to need six figures just to start, and I never had that right. And so calles Kale was working in a cubicle, my business partner, and he literally, like he would finish his work and like three hours, so like he would be done with his work at like 11am. And so he was like, he was making like 20 grand a year, like literally nothing to be like a full time like cubicle job, right. And so he literally Googled one day, like how to make money online. And Amazon was the first thing that popped up. And so that's how kale started selling on Amazon. And then literally like three weeks after Caleb put his product up. He was he was literally standing at church in like a corner like looking through his phone. And if you've ever met kale or seen Cal on the internet, like standing in the corner by himself is not who kale is. And he was looking at his phone. So I literally went over to him was like, Hey, are you okay? Like Is everything okay? Like you got bad news? Like what's going on? He was like, oh, no, I'm just taking my business. Like, check it out. We just did $20,000 This week or something stupid. I was like, All right, we need to sit down talk. So we had dinner, we ended up joining on coming in. And I invested the money that my wife and I had been saving for a down payment on a house, which at the time was like $4,000 invested that because I think that after talking with kale for an hour or two about the honestly, at that point, that very little knowledge that he had, and then doing a bunch of research online. On my own like, this was this was the first business avenue that I saw that I genuinely thought that if I put the work in and risk the money that I had, rather than going on borrowing money, that I could really do something with it well, and so it blew up really fast. And really quickly. Within about six months, we had gotten to write out $100,000 a month in revenue on Amazon just like crazy. big number. Yeah. Um, and then the reason why we started you asked like why we started like coaching and teaching, right? Yes. The reason why we started doing that was because literally the way we found information like three, four years ago, the way we did it was we would just Google and go through Facebook groups and listen to podcasts and all that kind of stuff. And we were on. I was on this Facebook group. And I was scrolling through because I posted two or three days ago about a question. And I saw these questions. I was like, I know the answer. This is after we had done it for seven, eight months. I was like, I know the answers to these. And so I started answering all these different questions. And then people were like, Wait, who is this guy? Like, how do you know all this? How do you were like, how do we trust you at all? Like, they were like, Oh, I've never seen this guy's name before. He's never talked about before anything like that. And so I posted a screenshot of like our Seller Support our Seller Central account. At that point, it was like, um, 80 something 1000 In the last 30 days or whatever. And I'm literally 30 minutes later, like the admin of the group message me said, Hey, I'd love to get you on my YouTube channel to interview with you. So we did that. And basically, after that YouTube video went live, it blew up got 10s of 1000s of views. And every day Kayla and I were getting Facebook messages, emails, people were being super creepy and finding our phone numbers and texting or calling us like, all this kind of crazy stuff. And we just answered them. And we did it for probably a month. And then we realized we were spending more time answering other people's questions and we were working on our own business. And we were like, well, if people are going to continue to come like this and continue to do it well then a let's help people and be let's charge money for it. You're spending a lot of time on this. Let's charge for it. and make it make sure that it's worth our time. Yeah. And then things blew up? Pretty No, no. Oh, okay, well tell them. When we started on university, I think the first month, we had under 10 people actually pay us, we kind of shot ourselves in the foot because we were still answering people's questions for free. But we were like, if we keep doing this, and then we keep answering, and we tell them that we're selling like coaching or whatever you want to call it, that then they would buy it too. So we're still having a ton of people for free. And we got like, maybe 10 sales, the first month, the second month, maybe 2025, probably closer to 15, honestly. And all of our we were running ads or anything at this point in time, we had a YouTube channel that had like 1500 subscribers. But other than that, it was just like word of mouth. And it really started to move like probably three or four months in. But that was after, like, the urgency at this point, like both. Kayla quit his job, based off our Amazon money, I was still working full time job doing all of this. And is after spending three, four months of like, just grind, like just going after day after day after day after day. Then we got to where it could be like, oh, like one person a day was buying. And then when we got to like, like, I remember the first day that we had, like, I think on the first day, we had five people buy all on the same day, we were like, we're gonna be billionaires like this is ridiculous, like crazy, crazy, crazy stuff. And then I mean, at the time, that was$5,000. And now we have like certain packages that by themselves cost $5,000. Right and up. So yeah, no, it didn't, didn't blow up. So that's interesting, because there's types of people out there who maybe have this big idea, maybe even better than that. They stepped out did it. But they saw what in their mind was not success, right from the jump. And they're at this critical moment where they're like, do I abandon this? Or is there a little bit more there? What was it that made you refuse to give up? Even though all the statistics were not in your favor? Nothing else to lose? Like, why would I stop? Like, if we stopped, then we were just going to start over with something else. And so yes, there is going to be a point where you should stop 100%, right. But at that point in time, you guys don't know no one listens understands. At that point in time, even though we had an Amazon business running 100 figures in my art six figures a month, we had a business that was generating, I don't know, 15 to 25,000 a month, before expenses. We had close to $100,000 in debt, like as a company. And really that debt was just on mine and kills personal credit cards because we were taking out loans or taking out you know, spinning stuff on credit cards, but then instead of paying those off, just continue to reinvest everything in taking that risk. So there was a lot of risk involved. And then I also think that part of it, too, was like, there were plenty of people at that point in time who were telling us that it was done telling us that like we couldn't do it. And I just have the mentality of like, if you tell me I can't do it just gonna make me want to do it more. And so I was I wasn't gonna let anybody else be right. But me. Honestly, no, that's awesome. So if someone's at this moment, where they're like, should I quit? Should I keep going? Do you have any advice you'd give for? Here's how, you know, if you should jump ship, or here's how you know if you should be like, No, there's, I know, there's more here. Get to like your, your last. Breath. Like you're at your wit's end, at minimum five times. Like you're at the very end like you have in your head. You're sitting there telling yourself I have no options. I I'm just I'm wasting my time. I can't do this. I'm gonna have to start back over at whatever, five times. And if you get there five times they don't six quick. We got there for Well, that's awesome. So you've obviously overcome a lot of adversity going through that, but can you unpack one of them? That just in your mind was like, it was actually hell? Um yeah, I think it was spending the $90,000 on credit cards. It was either January or February of 20. Oh 820 18 We hadn't started on university yet. If you guys don't know, the beginning of every year, Chinese New Year happens in China basically shuts down for a couple of weeks. And so we were in this position of where we had a lot of incredibly well selling great selling products. And we decided to buy literally like$87,000 worth of inventory all at one time, with no money in the bank. Because we previously put all of that back in China being your supplier. Yes. Um, and we just decided to do it, because we knew that it was what we needed to get to at the last step. And we did that. And then we were actually like, 10, grand short. Oh, wow. And so my grandfather passed away a couple years ago, I left some money in my mom, I went to my mom. And it wasn't a lot of money. By the way. I went to my mom and said, Hey, is there any way that I could take a loan for 10 grand for my mom, I've since paid her back with interest. That was the first time I had been in credit card debt before basically my entire life of bank credit card debt, because I was terrible with money. But that was the first time where Kayla, and I like truly 100% Like, put our backs to the corner and like burn all the bridges burn all the ships like we're going in on this. And like the decision to do that was the biggest thing, because we could have just slowed everything down. Like we could have just run out of stock for a couple of weeks. Like we could have done a lot of things that did not call for that big of an investment or, you know, deal we needed to do. But we didn't want to sit around. And we knew that if we didn't spend that money now, because of Chinese New Year, it was literally going to slow our growth down by almost three months. Well, if we didn't spend that money then and so just the decision to really take a huge risk. That was probably one of the biggest things that we dealt with. But it ended up paying off. Absolutely, of course. And to give you guys some context and scale, nine University today has over 150 employees, and no sign of slowing down anytime soon. So because you guys had that determination. It I'm sure unlock something that is beyond your wildest dreams. Is that what you think? Absolutely. I mean, I I knew that we would be doing good. Like, I didn't think that we would like go under you know, something like that. Yeah. But to get to where we're at today. No, I didn't. Especially not as quickly as we did. No, I mean, no, it's ridiculous. I mean, we're only like I said, we started nine University in April of 2018. So it's been two and a half years. And like we're at where we're at. I mean, to not be like, like, we never went viral anywhere. You know what I mean? Like, like, Mike Todd, you're credible pastor. Yeah. But he blew up because his sermon was online. And this girl tweeted it. And then it got retweeted and shared a million times. Then he blew up overnight. Like that was not us. Like we didn't go viral anywhere. We didn't have a YouTube video get 3 million views. We didn't do any of that. Like it was literally just hard work. Yeah. And I know you mentioned that you had asked your mom for a loan that was as a result of your grandfather's passing. And as I understand it, your grandfather is one of your biggest inspirations. So tell us a little bit about him. Yeah, so he was, um, he was a good old country boy from North Carolina. His, my great grandparents and his parents owned a farm, worked on the farm as a kid did everything he could do. Went to college for agronomy, which is just like the study of soil and farming and plants. Got a college study, didn't wanna be a farmer anymore. When sold insurance for a year and then went back to the farm. Farm got passed on to him. He ran the farm for 1015 years, like, after college, and then my mom, when my mom was a small kid, he ran this farm. And he got to a point when my mom was like six or seven, where either what he had to do was him and my grandmother, were either going to have to take out a huge loan and buy more land, get more equipment, get more help expand, or they were like they were just they weren't going to be able to keep going like with how there was I could go deep into it. But there was like this literal whole change in like the 60s and 70s in farming of where everything's switched from small farmers into gigantic corporate farms. And so he liked that was his option was either basically sell out to a corporate farm, expand his own farm or chain change careers completely. And so what he decided to do was change careers completely. He thought about it. And he decided that he was good at math. So he should be an accountant. There's how he decided, well, from what I'm told it wasn't there was a pivot. So for three years, he would wake up at 430 in the morning, run the farm all day, come into the house at 330, change clothes drive, 45 minutes to green Ville, North Carolina, to East Carolina, took all the classes, he needed to take the CPA exam, pass the CPA exam. And it basically led him to owning his own accounting firm doing incredibly well for himself, doing a lot of really, really cool things. But it was such a crazy thing. Because, like a decision that he made back in the 60s to completely and utterly change everything about his life, everything that he knew, which was the farm, and go into accounting, and doing these things, like can almost directly point that decision back in the 60s to leave my mom money getting a loan from my mom and our business going where it did. It's like a I started write a book on it. And then I have since stopped writing a book on it. Well, rumor has it you're still writing a book, I have a book finished? Well tell us about it. Um, one of the things I hate most about people is excuses, okay. I don't like it when people tell me that they can't do something because they don't know anything about it. They don't know where to start, they don't have any money. They don't have any time. They don't have whatever, whatever that excuses. And the way that our brains work is we try we say, Okay, I want to do something and then our brains fight us against it, and try to convince, we try to convince ourselves not to do something is what we try to do. We don't ever try to convince ourselves to do something. Think about every decision you've ever made, or thing that you've decided to do. Your brain doesn't think about all the positives, your brain thinks about all the negatives. And so I wrote a book that hopefully soon I'll be able to announce, like when it's going to come out and what kind of stuff but it's completely finished. It's been edited all kinds of stuff. It's 19 chapters, and each chapter. Well, there's 19 chapters about it. Like there's other stuff, but 19 chapters with 19, basically different excuses that people give for why they don't start a business, why they don't follow their dreams, why they don't go in, step out and do something, it could be everything from writing a book to starting a YouTube channel, to streaming video games on Twitch to starting a business, whatever it is 90 excuses for why people don't do it. And then why all of them are excuses. None of them are valid reasons. And you shouldn't let any of those things ever hold you back. So would you say in your opinion, that successful people are cut from a different cloth, or everyone is one decision away from being there. I don't believe that successful people are cut from different cloth. And I also don't believe that people are one decision away. Go on, what I believe is that every single person is one decision a day away from accomplishing whatever they want to accomplish. I love that because it's not just you can't just decide on a Monday that you're going to start a business. And then when the doubt sets in on Wednesday, and Thursday and Friday, like you're gonna you're gonna still be good. Yeah, right. It's a constant, intentional decision every single day that I'm gonna get up and do what I need to do. I'm gonna get up and take this step today. And then tomorrow, I'm gonna take the next one. And the next day, I'm going to take the next one. I mean, it's a journey, right? And everybody wants to, the best explanation I've ever heard of it is that, imagine that success is at the top of 100 storey tall building, every single person in the entire world could make the decision to step onto the elevator and hit the button and go to the top, every single person in the entire world. But 99% of people are not willing to walk up the steps of the 100 storey building one step, one step a day. If I said, top of this 100 story building, there's billions of dollars success, fame, riches, whatever you want. And in between the ground and there, there are 1000 steps. And if you get to the top, I'll give it to you all. But you can only take one step a day. Right? Yeah, then would you still do it? Because that's like three years of your life. Yeah, one step a day up 1000 steps, literally three years, one step a day. Are you willing to do and most people aren't. But you got to make the decision to take a step every single day. I love that. You know, I think it's so interesting because there's that interview question of where do you see yourself in five years? And how few people can actually answer that question because we don't even want to see Five years ahead. So I love that. You said that because you mentioned at the beginning, it's that compound interest effect, how long? And how hard? Are you willing to work for whatever it is? So, yeah, I love that. Well, I want to end with, and you're going to answer the question, what is one question you wish people would ask you? And then give us your response? I think it's a lot of the questions that you've asked me today, because I think that 99% of the questions that I get are either how, or what questions? So how do you do this? How did you do this? How? Or what do you mean by this? Or what did you do to accomplish this? Right? And every single person is going to have a different path to wherever you're going. So it's just gonna happen that way. And so while I'm not directly answering your question, I wish people would not ask me what and how questions and they would ask me why questions? Why did you do what you do? Or do what you did? Why do you continue to do what you do? Why is a much bigger question? And to answer why I wish people would answer that is because 95% of the reason why people fail or succeed in anything in life is mindset. It may take some people longer than other people, for sure, it may take people a different way than it takes out there. But if you have the right mindset, that you're not going to quit, you're not going to give up, you're going to be persistent, you're going to grind, you're going to work harder than you've ever worked your entire life, every single day for the rest of your life. It's not a thought process that most people want to think in. Because it difficult, it's hard, right? It's risky. But if you can figure out your mindset and your thought process, and then worry about the how and the why, then it's going to take you to a whole nother level. Because at that point, though, how and the why doesn't matter. All that matters is you know that you're going to be successful. Boom. That's what ended well, Taylor, thank you for this very candid conversation. It's cool seeing the side of you. And where can people find you follow you? Give us the dates? Instagram, Facebook, where wherever? What's it called? TM Hyatt is my Instagram. TM Hein is also my Twitter. I'm more popular. I'm more active, though. I'm more active on Twitter than I am anywhere else right now. I blog Taylor hyatt.com. Check it out there. And that's where we can read all the stories. Some of them Yeah, Taylor is the blog that I write is much like it's has very little to do with business. It has a lot to do with mindset. And then like, I kind of treat it as like a personal, like, I can write whatever I want to write or writing for other people. So if you want more of that side, that's where you should go. Okay, awesome. And then whenever your book releases, yeah, we'll have that link below as well. Well, I'm excited for you. Thank you. This is gonna be awesome. Thanks. So love you do? How awesome was that. And you know, as Taylor is talking about his grandfather that inspires him so much. It was so cool to actually see those parallels come to life between Taylor and building his business and pivoting from the sales job to creating this new business, and the legacy his grandfather left as well as though that was so cool. And so inspiring to hear that story of how his grandfather inspired him and how his life is mirroring that of his grandfather's in a lot of ways as well. So two takeaways I took from this episode, I think one is everyone is one choice a day away from becoming the embodiment of success that they're hoping to achieve whatever success is defined as for you, and I think another one was reached your breaking point five entire times before you actually quit. I thought that was so cool. And then hearing that the non University story they were at four breaking points, and then look what happened. The magic five numbers showed up for them. So, guys, I want to hear what your takeaways have been today.